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OAKLEY AND ZINIO TECHNOLOGY JOIN TO ACHIEVE SUCCESS FOR “ONE ICON” DIGITAL MAGAZINE

OAKLEY AND ZINIO TECHNOLOGY JOIN TO ACHIEVE SUCCESS FOR “ONE ICON” DIGITAL MAGAZINE

Oakley’s Innovative Online Magazine Makes Triumphant Debut With Zinio’s UNITY™ Distribution Platform; Zinio Ad Network Creates Awareness Among New Audience Segments

SAN FRANCISCO and FOOTHILL RANCH, CA – April 18, 2011 – Zinio, the global leader in digital publishing technology and services, and Oakley, Inc. have partnered to successfully launch ONE ICON: Oakley Magazine, an enhanced digital magazine that offers unprecedented access to some of today’s most accomplished athletes. Founded to extend the Oakley brand to new segments of the sports and performance lifestyle community, the free magazine provides information and insights that can’t be achieved through any other venue.

“With Zinio, Oakley can deliver a powerful, immersive experience that comes with go-anywhere freedom,” said Russ Ortiz, Oakley VP of Global Brand Communications. “We can keep readers informed on everything from culture and entertainment to athletes and product innovations. From sport performance to lifestyle and beyond, readers of ONE ICON will have inside access to information, and Zinio lets us present it in an entertaining and enthralling way that keeps up with their active lives,” Ortiz concluded.

“ONE ICON shows the power of the digital magazine medium,” said Rich Maggiotto, President and CEO of Zinio. “It’s an exceptional showcase for art, graphics, video and inspiring content. When we teamed with Oakley to develop this niche digital magazine, we all knew it had to connect with a new generation of readers who are technology savvy, sport inspired, and living lives that never slow down. From day one, Oakley came through with truly unique content, and when it was enriched with engaging videos, a photo galleria and more, we knew it would be a success,” Maggiotto concluded.

ONE ICON: Oakley Magazine follows world-renowned athletes who rely on Oakley innovation to perform at their best. Featuring awe-inspiring photography and jaw-dropping video content, the magazine fully leverages the interactive technology that has made Zinio the world’s largest digital newsstand, with over 150 million issue downloads to date.

Zinio offers an immersive reading experience through the convenience of its award-winning UNITY™ platform. UNITY™ enables ONE ICON fans to enjoy the digital magazine on virtually any reading device including the Zinio Reader for Windows and Mac desktops, as well as the Apple iPad, iPhone, iPod Touch and select Android powered devices. Zinio’s UNITY™ platform enhances the reading experience with usability features including bookmarked pages for simple future access, offline reading and a searchable personal library.

To support the launch of ONE ICON, Oakley bought into the Zinio Ad Network, exposing readers of 3,500 top digital publications to the magazine’s inaugural issue. Published in November, the edition featured global snowboarding icon Shaun White along with stories on legendary cyclist Lance Armstrong, tennis phenom Sam Stosur, and newly crowned MotoGP champion Jorge Lorenzo.

The Spring 2011 issue of ONE ICON will feature a cover story on Oakley & Shaun White Air + Style from China. To subscribe to ONE ICON, log on to oneiconmagazine.com. The Zinio Reader is designed for desktop computers running Windows, Mac OS and Linux operating systems as well as the Apple iPad, iPhone and iPad. The reader can be downloaded at no charge at https://www.zinio.com/account/download-reader-page.jsp.

About Oakley, Inc.:
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.

About Zinio:
Zinio is the world’s largest newsstand. With its many digital products and services, Zinio creates better ways for people to discover published content, get more of it and do more with it. Now, readers can purchase content once to be read on any screen. Zinio provides the ability to shop for, search inside, read, share and save digital content in 29 local newsstands in any country in the world. Through the ZINIO UNITY™ reading platform, readers can move seamlessly within each publication page between text, interactive graphics, animated illustrations, videos and more on most operating systems. Offering hundreds of thousands of the best digital issues, Zinio’s e-stores and applications are revolutionizing reading. Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei.

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