How Apple’s new MacBook can avoid the same old mistakes
The Apple rumor mill has been churning lately with reports that Apple is readying a new consumer laptop that’s thinner than the MacBook Air, available in various colors, and possibly equipped with the next generation of Apple silicon. Of course, it could very well be an update to the MacBook Air, but it seems to me that Apple is likely taking another crack at replacing its iconic notebook. Apple has tried to replace the MacBook Air before—a disastrous attempt that ended up with the cancellation of both of its potential replacements and the revival of the Air. If Apple is indeed trying again, will this time be different? Will Apple’s customers, who appear to adore the MacBook Air, follow the company’s lead? It all depends on how Apple approaches the transition—and…